Includes bibliographical references and index.
|Statement||Werner J. Severin, James W. Tankard, Jr.|
|Contributions||Tankard, James W.|
|LC Classifications||P90 .S4414 1997|
|The Physical Object|
|Pagination||xiv, 424 p. :|
|Number of Pages||424|
|LC Control Number||96009609|
Discover librarian-selected research resources on Communication Theory from the Questia online library, including full-text online books, academic journals, magazines, newspapers and more. Mass Communication Theories: Explaining Origins, Processes, and Effects By Melvin L. Defleur Routledge, Read preview. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction Cited by: Feb 02, · Communication Theories is designed to provide students with a current and comprehensive discussion of influential theories in communication. While it emphasizes theories developed by communication scholars, the book also includes theories developed outside the field that have strongly influence the work of communication scholars/5(8). nicationMonographs,CommunicationResearch,CommunicationTheory,Communication It is well accepted that communication theories have developed through the realms of enthusiastically supported the reissue of the book in , but Adorno and Horkheimer withheldtheirconsent(Jäger,,p. ).
the situation warrants. This book seeks to provide the foundation for those sorts of decisions. We focus on communication theories that can be applied in your personal and professional lives. Understanding these theories, including their underlying assumptions and the predic-tions that they make, can make you a more competent communicator. Communication Models and Theories Overcoming barriers to effective communication: Design and deliver message so that it gets the attention of intended audience. Relate to common experiences between the source and destination. Offer a way to meet personality needs appropriate to the group situation the receiver is in at the time. Large number of people also support this model of communication. Communication Theory Framework. Let us examine communication and communication theory through the following viewpoints: Mechanistic - The mechanistic view point says that communication is simply the transmission of information from the first party to the second party. The first. The theory presented in "Communication Theory as a Field" has become the basis of the book "Theorizing Communication" which Craig co-edited with Heidi Muller, as well as being adopted by several other communication theory textbooks as a new framework for understanding the field of communication theory. Metamodel.
Theories are lenses for understanding the world around us. We don’t have to use one theory to understand communication phenomena, but instead, it is possible to use multiple theories to examine our communication. Theories allow us to organize and understand communication experiences, select communication behavior to study, broaden our. Communication Theories Actor-Network Theory (ANT) Actor-Network Theory suggests that human and non-human factors are equally influential in the success of technological innovation and scientific knowledge-creation. Dec 01, · The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts/5. This website provides resources for students and faculty using the textbook A First Look at Communication Theory. The most complete and up-to-date resources will be found for the 10th edition. If you are using the 9th edition, use the Edition Selector in the site header.